Turbine is having daily sales throughout the month of July in addition to the normal weekly sales. These sales are valid only for one day and run from 12am to 3am Eastern (-4 GMT).
Friday, July 15
Relic Removal Scroll
Unslot all Setting, Gem, and Rune relics currently slotted on your Legendary Item, and place the relics back in your relic pool! Crafted relics will not be unslotted.
Store Location: Goods & Services > Legendary Items > Relics
Levels: 50+ 
195 176
CSTM RECOMMENDATION: These little puppies are store only items and can be pretty darn handy too if you have a sweet relic you’d like to keep from a deconstruction. Only 10% off which isn’t a huge discount but its certainly better than full price!
Saturday, July 16th
Virtue: Loyalty
Boost Vitality, Armour Value and Max Power with Loyalty Virtues!
Store Location: Character > Virtues
Levels: 7+ 
295 207
CSTM RECOMMENDATION: These get a “meh” simply because you can earn these in the game grinding them via the deed system. A nice short-cut to a long grind but not a necessary purchase. If grinding is the thing that gets on your nerves then no harm in buying them at all.
Sunday, July 17
Will Stat Tomes
- Fight longer with more power
- Reduce power regeneration time between battles
- Resist Fear effects
- Keep teammates alive with enhanced healing abilities
- Deal out greater tactical damage
- Recommended for: Captains, Lore-masters, Minstrels & Rune-keeper
Store Location: Character > Stats
Levels: All 
295 222
CSTM RECOMMENDATION: Stat tomes are a very popular item in the store. Typically with deals like this the sale is on the individual tomes only, not the bundle. Maximium number of 5 ranks available in the store of 10 will each making it possible to buy a total of 50 additional will in the store.
Monday, July 18
Currency Cap
Carry unlimited gold!
• Remove the restriction on currency from all current and future characters created on your account!
• Allows you to buy a Deluxe house, which grants even more storage!
Store Location: Account > Currency Cap
Levels: All 
395 297
CSTM RECOMMENDATION: Playing as free or premium does have some limitations and a gold cap is one of them. You can remove this cap account wide with this single purchase which seems to be a pretty wise investment to me. It is possible to remove the gold cap on current characters by going VIP for a month but this will also lift the limit from any future characters as well.
Tuesday, July 19
Out-of-Combat Regen Tomes (90 Minutes)
Boost non-Combat Power Regen and non-Combat Morale Regen for 90 minutes. Effect varies based on your level, up to a maximum of +2700 non-Combat Power Regen and +2796 non-Combat Morale Regen at level 65. 5 & 25-stacks available!
Store Location: Buffs & Boosts > Combat Buffs > Regeneration
Levels: All 
85-43-175
350
CSTM RECOMMENDATION: We have things like food in game that will boost your out of combat regen rates. I’m not certain if these are more affective than our in game food but you’re out of combat not praying for just a bit more power so you can finish a bad guy. At best this will make your solo leveling session go slightly faster as you will have to wait less between fights. I don’t know if that’s worth real life currency though.
Wednesday, July 20
Trait Slot: Race
Customize and make your character more powerful by unlocking one additional Racial Trait Slot to use with your earned racial traits.
Store Location: Character > Upgrades > Trait Slots
Levels: 25+ 
95 67
CSTM RECOMMENDATION: Racial trait slots are free for VIPs and unlock at specific levels along your journey through deeds. They can give you some useful bonus skills like stealth, feign death, self heals, or just damage bonuses. Something to take a look at and see if you want to unlock to equip a skill or bonus.
Thursday, July 21
Virtue: Discipline
Increase Might, gain more resistance to diseases, and defend against melee attacks more easily with a Discipline Virtue!
Store Location: Character > Virtues
Levels: 7+ 
295 207
CSTM RECOMMENDATION: These get a “meh” simply because you can earn these in the game grinding them via the deed system. A nice short-cut to a long grind but not a necessary purchase. If grinding is the thing that gets on your nerves then no harm in buying them at all.













July 13, 2011 at 10:03 pm
Yes! Just when I needed 50 more TP for currency cap, this sale it’s on. Almost 100 TP cheaper is an opportunity you can’t pass
July 13, 2011 at 11:33 pm
Gold Cap.. just what my second account needs for storage.