Turbine is having daily sales throughout the month of July in addition to the normal weekly sales. These sales are valid only for one day and run from 12am to 3am Eastern (-4 GMT).
Friday, July 1
Virtue: Valor
Boost Might, Morale Regeneration (Non-Combat) and Max Morale with Valour Virtues!
STORE LOCATION: Character > Upgrades > Virtues
LEVEL: 7+ 
295
207
CSTM RECOMMENDATION: Depending on your class this is a great virtue for you! Sounds to me a good virtue for tanks or those wanting to be able to stand a few more hits. This gets the “meh” face only because it’s completely optional. You can grind all the valor virtues in-game. This is just another option if grinding simply isn’t your thing.
Saturday, July 2
Dusky Nimblefoot Goat
Learn how to summon a goat that, unlike steeds, can also be used in the depths of Moria. This goat has 60 health and allows the character purchasing it to travel 62% faster than running on foot. The Dusky Nimblefoot Goat is a dusky tan colour with a blue blanket and tack.
STORE LOCATION: Travel & Housing > Mounts > Standard Mounts
LEVEL: 5+ 995
796
CSTM RECOMMENDATION: I own one of these from the Mirkwood expansion pack and it was nice so all my characters has something to ride in Moria but my personal opinion is this is no way worth the approximate $8 sale price tag. It’s got really really low health and if a goblin so much as sneers menacingly at you, you will be off the goat and walking. There are reputation goats you can earn in game before reaching Moria including the currently active Ale Association goat with the Summer Festival!
Sunday, July 3
Vitality Stat Tomes
- Raise your maximum morale
- Speed up morale regeneration between battles
- Resist Wound, Fear, Disease, and Poison debuff effects
- Decrease incoming Fire, Frost, Lightning, Acid & Shadow damage
- Recommended for all classes!
STORE LOCATION: Character > Upgrades > Stats
LEVEL: All 295
221
CSTM RECOMMENDATION: Same with the Valor trait, this is probably very useful again for the tank types looking to boost their morale however it could also be useful for squishier types who are currently leveling up solo as well to allow you to take a few more hits.
Monday, July 4
Relic Packs
Forging Relics, but just short on the ones that you need to reach the next tier? Grab some Relic Packs to supplement your needs! Each Relic Pack can be deconstructed by a Relic-master for a random assortment of relics. Single & 5-stacks available.
STORE LOCATION: Goods & Services > Legendary Items > Relics
LEVEL: 50+ 50-1550 45-1395
CSTM RECOMMENDATION: If you are one who are really into the legendary items system I can see maybe buying these but for the rest of us mere mortals I think your points can be better off spending elsewhere and getting our relics in the normal fashion.
Tuesday, July 5
Trait Slot: Virtue
Customize and make your character more powerful by unlocking one additional Virtue Trait Slot to use with your virtues!
STORE LOCATION: Character > Upgrades > Trait Slots
LEVEL: 11+ 95
67
CSTM RECOMMENDATION: First it’s important to note that this is only for free and premium players. VIPS have access to all their virtue slots, however they unlock at specific levels so it may not look like you have them all. These may not be an important buy at the earlier levels but those nearing end game will want to consider buying these. They are like equipping additional stats that otherwise you’ll be missing out on. For more information on the usefulness of virtues, see Ketani’s article “Are Virtues Worth the Grind?”
Wednesday, July 6
Character Slots
Create one additional character on each game world! Ten character slots available!
STORE LOCATION: Account > Character Slots
LEVEL: All 595
357
CSTM RECOMMENDATION: More characters are more fun! 40% off is a great time to pick up an additional slot and give a new class a try! There are 10 character slots available to purchase in the store and it will be applied to all servers.
Thursday, July 7
Virtue: Justice
Boost In-Combat Morale Regen, non-Combat Morale Regen, and Max Morale with Justice Virtues!
STORE LOCATION: Character > Upgrades > Virtues
LEVEL: 7+ 295
207
CSTM RECOMMENDATION: Like the Valor this is a great stat for tank types or those just looking for a boost. This gets the “meh” face only because it’s completely optional. You can grind all the valor virtues in-game. This is just another option if grinding simply isn’t your thing.
June 30, 2011 at 9:53 pm
I’m pretty dumbfounded by the price of that goat for the stats it offers, mainly it’s morale. Atrocious and pretty useless, totally agree with the recommendation. 3-4 days of committing yourself to doing Ale Association quests from Jonar and the delivery quests is enough to obtain the AA goat. No need to needlessly spend TP on this.
June 30, 2011 at 11:02 pm
Not sure if the AA goat is the same as the Inn League one, but who wants to ride a beast that so dims and blurs your environment (to mimic being drunk). I was very disappointed to get the Inn League mount for that very reason. I never use it except for the odd party, I can not envision trying to navigate Mordor on the AA goat with all visuals so funked up. To me, the AA/Inn mounts are only for a party, not for in game usage.
July 1, 2011 at 2:08 am
The AA goat doesn’t have the same effect as the IL mount, making it a pretty good investment.
July 1, 2011 at 9:40 am
Thanks for the info on the AA goat, I wish I had known that earlier. Will most definitely try to grind one out now the fest is on.
July 1, 2011 at 2:44 am
the AA goat does not make you drunk by riding it or sitting on it. i just got it a few days ago on one of my toons and have been riding it ever since. it has the exact same stats as the thorin’s hall goat or the moria goat, that is +62% speed and 250 life. and of the 3, i think it looks the best – and yes, i own all 3.
the best deals imo are the extra character slot, which comes really cheap and it gives a lot in return, and the extra virtue slot for f2p / premiums who don’t yet have access to all of them. it may not be a huge difference, but if used wisely it can give you a +30 bonus to one of your stats, at a price considerably lower than a +10 or +20 stat tome (i forgot the amount a tome gives). nice sales, i have to say, if i get enough TP i’ll be sure to get that extra character slot – it will make the difference for me as i am currently 3/3.
July 1, 2011 at 3:01 am
hail! I’ll want an extra toon slot as well, about high time I try the Rune-keeper. =)
July 1, 2011 at 3:24 am
Ooooh! A sale on mass extra storage,…. I mean extra character slots! Time to buy a couple more slots.
July 1, 2011 at 4:55 am
Yep! Cheapest “vault space” available in the game. Of course, you really do need the shared storage to take full advantage of that space, but I will have the maximum amount of characters when that day comes and I likewise recommend people picking up some more characters if they can afford it and have the shared storage.
July 1, 2011 at 9:11 am
I love when the daily store sales are active! This is a GREAT time to purchase any of those random quest packs you have not picked up yet, as there are usually a couple of those thrown into the fray of daily sales.
Thanks for the post and recommendations!
July 5, 2011 at 5:25 am
Definitely would need a reminder about the character slot sale. I quite like my Thorin’s Hall goat and would recommend that to anyone.